People have also got to stop making car purchases based on faulty/irrelevant/bogus tesing procedures and useless trivial statistics published by the same magazines.
Why do people have make their decisions based on what you think is right?
People buy the things they do because these things meet a perceived need. If you are shopping for a transportation appliance to move you and your troop to Wal-Mart and Grandma's, cup holders may be a major differenciator.
When we bought our Jeep in 1994 the major decision point was the configuration of the cargo area. There are dozens of other reasons to choose the Cherokee, or the Explorer, or the Blazer, but the one that mattered to us was how well the dog crates fit into the back.
When the wife bought her last Accord her major reason was that he last four Hondas had been reliable and easy to live with. She had owned Ford, GM, and Chryslers in the past and had been let down by all of them. The Hondas have never broke down and left her on the side of the road. Think about it, if your last experience with a manufacturer was negative you would try another manufacturer. If the company that abused your trust comes back and says, "Give us another chance. We're a lot better now", wouldn't you ask yourself why you should change when the company you've been dealing with since then has always given good value? Until Honda gets her PO'd Ford is not likely to get another chance.
When I bought my Marauder, it was the only American built car I looked at. There was/is not another American car that interests me enough to ask the salesman what it costs. If the Marauder was not there I would be in a Honda, Toyota, or Nissan now. So, with Ford discontinuing the one car that I liked, should I reward them by buying something that I don't want?
If cupholders, fractions of inches in Consumer Reports tests, or autocross times, is what drives the consumer's decision making then Ford's management is guilty of fiduciary malfeasance by not giving customers what they want. Unfortunately, Ford management's poor decision making is likely to cost some people their jobs. I feel bad about that, but not bad enough to drive something I don't want.